Our Story
Founded by Adriana Frescura, Frske makes womenswear with purpose—thoughtfully designed, carefully produced, and grounded in the belief that fashion should do more good than harm.
Inspired by the principles of utilitarianism, we choose quality over quantity, people over profit, and the planet over short-term gain. Each garment that carries our name is created to last, crafted ethically, and made with care for those who wear it, and those who make it.
RELAXED YET REFINED
The Frske aesthetic is an evolving expression of the label’s core ideals. Our focus on comfort, practicality and versatility, the basis for a signature style realised with elegant simplicity through designs that are relaxed, yet refined.
We design for how real women live, for bodies that change and fluctuate. Knowing true comfort comes from clothes that adapt to you and your day—not the other way round—our pieces prioritise ease of wear, freedom of movement and effortless layering.
Every decision is considered. Every detail, purposeful. From the depth and positioning of a pocket to the generosity of a hem, the width of an elasticised waistband to the use of top stitching to elevate without excess, nothing is added without reason.
MATERIAL BENEFITS
Fabric is always our starting point—the quiet foundation of every piece we create. Our love for linen, cotton and wool is as evident as our disdain for petrochemical-derived synthetics. We choose natural fibres because they breathe, feel better against the skin, wear beautifully and return gently to the earth at the end of their life.
When the opportunity presents, we use surplus fabric from other fashion houses that would otherwise go to waste. We choose these ‘deadstock’ fabrics with care—for their quality, their integrity and their ability to endure. Quantities are generally limited, so the pieces are made in smaller, more intentional runs, adding a further element of uniqueness to each design.
ONE PIECE AT A TIME
We don’t think in terms of collections. We design piece by piece—with care, clarity and confidence—knowing what is well made today will still feel right tomorrow.
Part of a longer story, each garment is made with consideration of what preceded it, and anticipation of what may follow. Nothing rushed. Nothing throwaway. Just timeless, versatile pieces that layer, complement and quietly elevate one another over time, building a wardrobe with real longevity—and real ease.
MADE IN AUSTRALIA
Every garment that carries our name is proudly made in Melbourne, in small production runs, and close partnership with local makers, suppliers and agents. This keeps our supply chain transparent, our quality high, and our values intact.
Choosing to manufacture onshore also supports skilled craftsmanship and fair, safe working conditions—right here at home. Doing so has earned us the right to display the trusted green and gold kangaroo logo, a symbol synonymous with authentic Australian-made products for more than 35 years.
WASTE NOT
Waste is an inevitable by-product of garment making. Cutting fabric into pattern pieces always leaves offcuts, and natural fibres can carry flaws that need trimming. Sampling and prototyping—essential to getting each garment right—also create excess along the way.
But waste doesn’t need to be wasted. We donate our offcuts to a local textile community group, where they’re transformed into art pieces and small handmade products sold to raise funds. Others are gifted to a textile art therapist, who uses them in creative, healing work with her clients.
Small remnants that might otherwise be discarded thus become part of something meaningful, expressive and lasting. Because true sustainability isn’t just about what we make—it’s also about our consideration for what’s left behind.
ACTIONS NOT WORDS
Frske is rated ‘Good’ by the Good On You, the leading independent platform that evaluates the sustainability credentials of fashion brands the world over. In an industry plagued by greenwashing and doublespeak, their assessment proves that we meet meaningful, measurable standards. It reflects not just what we stand for, but how we operate.
So when you choose to wear Frske, you’re not buying into a story, you’re supporting an approach to fashion that’s actively better. Not perfect. But proven.
