Privacy Policy

Black and white photo of a sign that reads 'PRIVATE' in capital letters

'Frske', 'we', 'us', 'our' means Frske Pty Ltd (ACN 624 664 080) and any subsidiaries in existence from time to time. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the 'Site'). References to 'Personal Information' in this Privacy Policy encompass Device Information, Personal Data and Order Information.


Frske respects the privacy of any Personal Information it obtains and is subject to the National Privacy Principles in the Privacy Act 1988. Our Privacy Policy applies to any Personal Information you provide to us, and to information we collect about you from other sources. 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. 


We refer to this automatically-collected information as 'Device Information'; it is collected using the following technologies:


These are data files placed on your device or computer. They often include an anonymous, unique identifier. For more information about cookies—including how to disable them—visit


Log Files

Track actions occurring on the Site. The data collected includes your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.


Pixels and Tags 

These electronic files record information about how you browse the Site.


We also collect certain information from you when you make a purchase or attempt to make a purchase through the Site. This includes your name, billing address, shipping address, and payment information such as credit card number, email address, and phone number. We refer to this information as 'Order Information'.


In addition, we collect personal information when:

– You create an account on the Site
– You join our Dress Circle, either on the Site or in person
– You request a restock or product notification either on the Site or in person
– You get in contact with us via email or by phone
– You interact with Frske via Facebook, Instagram, YouTube, Pinterest or TikTok, by liking a post, commenting on a post or messaging us directly.
– You participate in any of our competitions
– The third-party analytics and other services we use provide us with your personal information which was collected, processed and disclosed in accordance with their respective privacy policies
– You volunteered to share personal information with us for any reason and in any manner.


We typically use the Order Information we collect to fulfil orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with order confirmations, invoices and shipping confirmations. 


We also use Order Information to:

– Communicate with you;

– Screen for potential risk or fraud; and

– When in accordance with any preferences you have shared with us, provide you with product-related information we believe may be of interest to you via targeted advertising or marketing communications.


For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


We share your Personal Information with third parties to help us use the information in the ways described above. 


For example, BigCommerce is the SAAS platform on which our online store runs—you can read more about how BigCommerce uses your Personal Information at


Additionally, we use Google Analytics to help us understand how customers use the Site—you can read more about how Google uses your Personal Information at:


If required we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Please note we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you wish to unsubscribe from our marketing communications—i.e. cancel your Dress Circle Membership—you can do so by:

– Clicking on 'Unsubscribe' at the bottom of our emails
– Contacting us


Please note, however, that you are unable to unsubscribe from non-promotional communications relating to your orders or your account.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.


We may update this privacy policy from time to time in order to incorporate changes to our practices, or for other operational, legal or regulatory reasons.


This Privacy Policy and your use of our website shall be governed by the laws of Australia.


For more information about our privacy practices, questions or complaints, please contact us via:

– Email to

– Phone on 0409 215 418

– Mail to PO Box 1231, FITZROY NORTH VIC 3068

We gratefully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which we create.
We respect their continuing connection to land, waters, and culture, and recognise that sovereignty has never been ceded. We pay our respects to their Elders past, present and emerging.

Frske® and Dress Circle® are registered trademarks of Frske Pty Ltd ACN 91 624 664 080.

© 2023 Frske Pty Ltd.