Privacy Policy

UPDATED: 28 FEBRUARY 2025

Frske Pty Ltd ('Frske', 'us', 'we', 'our') is committed to protecting the privacy and security of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and store your personal information, as well as your rights under applicable privacy laws, including:

 

— The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) in Australia
— The General Data Protection Regulation (GDPR) in the European Union (EU) and the United Kingdom (UK)
— The California Consumer Privacy Act (CCPA) and other applicable laws in the United States

 

By accessing our website (www.frske.com) or using our services, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

We collect different types of information, including:

 

1.1 Personal Information

We may collect personal information that identifies you, such as:

 

— Full name

— Email address
— Phone number
— Shipping and billing address
— Payment details (processed securely through third-party providers)
— Purchase history
— Account login credentials (if applicable)
— Communication preferences

 

1.2 Non-Personal Information

We may also collect non-personal information, such as:

 

— Browser type and device information
— IP address
— Cookies and tracking data
— Website usage patterns

2. HOW WE COLLECT YOUR INFORMATION

We collect information through:

 

— Direct interactions (e.g. when you place an order, join our Dress Circle®, or contact us for support)
— Automated technologies (e.g. cookies and analytics tools)
— Third-party sources (e.g. payment processors and social media platforms, where applicable)

 

Please note we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

3. HOW WE USE YOUR INFORMATION

We use your personal information to:

 

— Process and fulfil orders
— Provide customer support
— Improve and personalise your shopping experience
— Send marketing communications (where you have joined our Dress Circle®)
— Deliver targeted advertising through Meta (Facebook, Instagram), Google Ads and other platforms
— Send promotional emails and SMS marketing campaigns via Klaviyo
— Comply with legal and regulatory obligations
— Prevent fraud and enhance security


You may opt out of marketing emails and SMS at any time by clicking the 'unsubscribe' link in our communications.

4. SHARING YOUR INFORMATION

We do not sell or rent your personal information. However, we may share your data with:

 

— Service providers (e.g., payment processors, shipping partners, IT service providers)
— Advertising platforms (e.g., Meta and Google) to deliver relevant ads

— Marketing automation tools (e.g., Klaviyo) to send promotional emails and SMS
— Regulatory authorities (if required by law)

 

Third-party service providers are required to handle your information securely and only for the purposes specified by Frske.

5. INTERNATIONAL DATA TRANSFERS

As we serve customers globally, your personal information may be transferred outside of Australia to jurisdictions including the EU, UK, and the US. We ensure appropriate safeguards are in place, such as:

— Standard contractual clauses approved by the European Commission for EU customers
— Compliance with UK GDPR for UK customers
— Compliance with CCPA and relevant US privacy laws

6. YOUR RIGHTS AND CHOICES

Depending on your location, you may have rights regarding your personal data, including:

 

6.1 Australia (Privacy Act 1988)

— Right to access and correct your personal data
— Right to make a complaint to the Office of the Australian Information Commissioner (OAIC)

 

6.2 European Union & United Kingdom (GDPR)

— Right to access, correct, delete, or restrict processing of your data
— Right to data portability
— Right to withdraw consent for marketing
— Right to lodge a complaint with a Data Protection Authority


6.3 United States (CCPA & other applicable laws)

— Right to equest disclosure of data collected
— Right to request deletion of personal data
— Right to opt out of data sales (Frske does not sell data)

 

To exercise these rights, please contact us at privacy@frske.com

7. SECURITY OF YOUR INFORMATION

We take reasonable precautions to protect your information from loss, misuse, and unauthorised access. Security measures include:

 

— Secure payment processing
— Data encryption
— Access restrictions

 

However, no data transmission over the internet can be guaranteed as 100% secure. If you suspect any security breach, please notify us immediately.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience. This includes tracking through Meta (Facebook, Instagram), Google Ads, and Klaviyo. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functions.

9. RETENTION OF INFORMATION

We retain personal information only as long as necessary to fulfil our obligations, including legal and regulatory requirements.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on our website with the Last Updated' date. Your continued use of our services constitutes acceptance of the revised policy.

11. CONTACT US

For questions or concerns regarding this Privacy Policy, please contact us via email to: privacy@frske.com or write to:

 

Frske Pty Ltd
PO Box 1231
FITZROY NORTH VIC 3068

Australia



We gratefully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which we create.
We respect their continuing connection to land, waters, and culture, and recognise that sovereignty has never been ceded. We pay our respects to their Elders past, present and emerging.

Frske® and Dress Circle® are registered trademarks of Frske Pty Ltd ACN 91 624 664 080.

© 2025 Frske Pty Ltd.